CrocLeads Research Team
Builder Marketplace & Sales Specialists
Builder acquisition, Lead qualification, Construction marketing analysis
About
The CrocLeads research team is led by Reece Gallagher (B.Construction Management), Jess McAllister (B.Business (Marketing), 8+ years construction sales), and Darren Khoury (Cert IV Building & Construction). Together, the team researches residential builder growth strategies, digital construction lead-generation performance, and builder sales conversion metrics. Their joint research and surveys keep the CrocLeads marketplace pricing fair and lead-qualification standards exceptionally high across the Australian building sector.
Areas of Expertise
Professional Experience
Maintains the CrocLeads builder marketplace and sales conversion dataset. Evaluates lead qualification standards across all regional partner demand sites, publishes builder sales guides, and analyzes commercial customer growth rates.
Key Achievements
- Maintains builder-side lead validation algorithms and qualification metrics
- Published comprehensive commercial builder-growth, acquisition, and conversion guides
- Validated and streamlined the composite lead pricing model across 13 regional demand sites
Education & Qualifications
Articles by CrocLeads Research Team
- The Custom Builder's Guide to Customer Acquisition Cost (CAC) Understand custom home builder CAC benchmarks and learn why traditional lead forms fail construction contractors in Australia. 2026-07-25
- Residential Lead Qualification: The Programmatic Calculator Advantage How programmatic calculators filter out high-intent home build leads and lower customer acquisition costs for builders. 2026-07-25